UC Berkeley's: Customer Value Management

Acquire. Retain. Develop.

About the Faculty

Teck Ho, PhD, MA, MSc
Professor
Haas School of Business, UC Berkeley

Teck Ho is the William Halford, Jr. Family Professor of Marketing at the University of California, Berkeley. He was the chairman of the marketing group and the associate dean of academic affairs from 2004 to 2006. Prior to his position at Berkeley, Teck held academic positions at the Wharton School of the University of Pennsylvania and the Anderson School of UCLA. Teck earned his PhD and MA from the Wharton School of the University of Pennsylvania. In addition, he received his MSc and B. Eng (first-class honors) from the National University of Singapore. Teck's professional leadership includes roles as Associate Editor of Management Science and Journal of Marketing Research and Editorial Board member of Marketing Science, Manufacturing and Service Operations Management, and Quantitative Marketing and Economics. His most recent consulting service has been in the area of pricing, customer value analysis, and market research for eBay, Autodesk, HP, Boston Scientific, Martek, INTEL, and Campbell Soups. Current research areas include design of pricing contracts, customer value management, strategic intelligence, marketing/manufacturing coordination, and retail management.

Teck has published extensively in various areas of marketing and technology management and has been awarded multiple research grants by National Science Foundation for his innovative research in competitive strategy. He won the Deloitte and Touche Best Advisor Award for Management Field Study at UCLA in 1996 and was the finalist for the Helen Kardon Moss Anvil Teaching Award at Wharton in 2000. He won the Best Teacher of the Year Award three years in a row at Berkeley from 2004 to 2006.

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Florian Zettelmeyer, PhD, MSc
Associate Professor
Haas School of Business, UC Berkeley

Florian Zettelmeyer is Chair of the Marketing Group and Associate Professor of Marketing at the Haas School of Business, University of California at Berkeley. Prior to his appointment at UC Berkeley in 1998, Florian was on the faculty of the Simon Graduate School of Business at the University of Rochester. Before his Ph.D., he worked in consulting at McKinsey and Company's German office. Florian earned a Ph.D. in marketing from the Massachusetts Institute of Technology and a M.Sc. in economics from the University of Warwick (UK). In addition, he received his Vordiplom in business engineering from the University of Karlsruhe (Germany).

Florian teaches one of the most popular MBA electives, "Information- and Technology-based Marketing," in the curriculum of the Haas School of Business. The course teaches students how to make marketing decisions based on individual level customer data. He has used his expertise in consulting for companies like BMW, Johnson & Johnson, Verisign, RoundTable Group, and iMediation.

Florian’s research specializes in how the information consumers have about firms and the information firms have about consumers affect firm strategies. For example, Florian has studied the effect of the Internet on the auto retailing industry. His studies have shown that better access to information and new institutions have significantly lowered prices to Internet consumers in this industry. His most recent work is on the role that information has on the effectiveness of incentive promotions in the automotive industry.

Florian has published extensively in marketing and economics, including in Marketing Science, the Journal of Marketing Research, the Journal of Consumer Research, and the American Economic Review. In 2007 he was granted the Paul E. Green award by the American Marketing Association (AMA) for contributing to the practice of marketing research. He has been awarded multiple research grants by the National Science Foundation for his research in firm strategies. He was elected a member of the prestigious National Bureau of Economic Research (NBER), the nation's leading nonprofit economic research organization. Florian also won the 2006 Best Teacher of the Year Award at Berkeley for his teaching in the MBA and Ph.D. programs.