UC Berkeley's: Market Research

"Professor Raghubir went well beyond my expectations helping me with my company's actual data. With her help, and with the methods I learned in the UC Berkeley Market Research class, I was able to take existing data to segment my market and create new marketing opportunities for PayCycle"

Garret Seevers, Director of Marketing, PayCycle

"The Market Research program at the UC Berkeley Center for Executive Development provided information that was not only relevant, but very timely and immediately applicable. Learning which Market Research tools to use for each product and marketing decision has already helped me in my role at Dolby"

Nicholas Kim, Sr. Manager- Brand Strategy, Dolby Laboratories

"The UC Berkeley Market Research program was the most valuable executive education course I've taken. The instructors were compelling and the material was practical. I began applying what I had learned immediately. I've been quoting Professor Glazer's remarks on "Smart Markets" to anyone who will listen"

Dan Tienes, Director of Product Management, TALX

"I've had the opportunity to take a few research courses at some pretty esteemed universities over the last few years. I can say without hesitation that the UC Berkeley Market Research course was far and away the most valuable for me."

Meredith Giske, Relational Branding Manager, New Belgium Brewing Company

"The Market Research course at UC Berkeley was a huge asset to my company and to me personally –I was able to share surveying and backward research techniques with multiple departments in my company. As a result, we are now designing products with more of a customer focus."

Jennifer Buck, Director of Marketing, Emmi Solutions

"As we're applying the concepts of lifetime customer value from the UC Berkeley Market Research class, I'm confident that my company will be generating more sustainable profit through effective understanding and management of our current customer base."

Tim Thai, Business Analyst, Varian Medical Systems

"For the price you pay, the wealth of information brought by the instructors in the Market Research program is astounding. I learned proven methodologies to create products and solutions of value to my clients… And the food was fantastic!"

Lori Morgan, Solutions Product Manager, Dimension Data

"You must take this class if you plan to do any market research! Since attendance is limited to an intimate group, you receive personalized attention and a wealth of pertinent information from each of the instructors."

Kamni Vijay, Marketing Manager, Bio-Rad Laboratories

"The Market Research class at UC Berkeley reinforced that market research is critical in every stage of the product life cycle. It also gave me a great overview so I can work with our Market Research department more effectively."

Charles Martin, Marketing Manager, Bio-Rad Laboratories