UC Berkeley's: Pricing

for Profitability in the Information Age

About the Pricing Program Faculty

Pricing brings together the fields of human behavior, mathematics, economics, and business strategy. The Pricing Program at UC Berkeley’s Center for Executive Education is taught by leading experts whose research has been augmented and refined by years of consultative experience in industry. The faculty have won numerous teaching awards.

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Teck Ho, PhD, MA, MSc
Professor
Haas School of Business, UC Berkeley

Teck Ho is the William Halford, Jr. Family Professor of Marketing at the University of California, Berkeley where he won the Best Teacher of the Year Award three years in a row at Berkeley from 2004 to 2006. Prior to his position at Berkeley, Teck held positions at the Wharton School of the University of Pennsylvania and the Anderson School of UCLA. Teck earned his PhD and MA from Wharton and his MSc and B. Eng (first-class honors) from the National University of Singapore. Teck’s most recent consulting service has been in the area of pricing, customer value analysis, and market research for eBay, HP, Boston Scientific, Martek, INTEL, and Campbell Soups. Current research areas include design of pricing contracts, customer value management, strategic intelligence, marketing/manufacturing coordination, and retail management. Teck has been awarded multiple research grants by the National Science Foundation for his innovative research in competitive strategy.

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Randolph Bucklin is Professor of Marketing at the Anderson School of Management at UCLA and Marketing Area Chair. He holds a Ph.D. in Marketing (1989) and a M.S. in Statistics (1987) from Stanford University and an A.B. in Economics from Harvard University (1982).  Professor Bucklin currently teaches courses in channels of distribution and pricing policies in the school's MBA programs and offers a doctoral seminar in choice modeling.   Professor Bucklin also teaches in executive education programs, including the Medical Marketing Program.  He has received five awards for teaching excellence in UCLA Anderson, including Outstanding Professor of the Year (1991).  He is a research specialist in the quantitative analysis of customer purchase behavior and an expert on applied choice models in marketing.  Professor Bucklin has worked as a consultant at Bain & Company, a Boston-based management-consulting firm, and as a business journalist for The Washington Post.  In his current consulting practice, Professor Bucklin helps companies use quantitative tools to improve marketing decision-making.  His clients have included Graphics Controls Corporation, Johnson & Johnson, Baxter Healthcare, Hughes Electronics, Qualcomm and Brentwood Associates.

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Steve Tadelis, PhD, MA, MSc
Associate Professor
Haas School of Business, UC Berkeley

Steve Tadelis is an associate Professor of Business and Public Policy at the University of California, Berkeley. He also serves as the Chief Strategy Officer of the Haas School of Business. Prior to his position at Berkeley, Steve taught at Stanford University’s department of economics. Steve earned his PhD and MA from Harvard University, and in addition, he received a MSc from the Technion and a B.Sc. (with highest honors) from the University of Haifa in Israel. His consulting service has been in the area of online reputation and product outsourcing. Steve has published extensively in a wide range of fields in economics, most notably on the economics of reputation and on contracting, outsourcing and award mechanisms. He has received awards for his research from the National Science Foundation as well as being selected as a visiting scholar at the Hoover Institution. He was a awarded the Phi Beta Kappa Undergraduate Teaching Award at Stanford in 2005, and his core MBA economic analysis class at Berkeley is highly rated by his students.

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Terry Taylor is an associate professor in the Haas School of Business. Prior to his position at Berkeley, Terry was a professor at Columbia University’s Graduate School of Business and Dartmouth’s Tuck School of Business. Prior to his academic career, Terry was a consultant for McKinsey & Company. He received his Ph.D. and B.S. from Stanford University. 

Terry’s research interests include contracting and coordination in distribution channels, the marketing/manufacturing interface, and operations management.  His work has explored the role of on-going relationships in supply chains, contract renegotiation, outsourcing, forecasting, and product line design. He has consulted on marketing and/or operational issues in the retail, high-tech, banking, and telecommunications industries. He is an associate editor for Manufacturing and Service Operations Management, Operations Research, and Production and Operations Management. Terry received Columbia Business School Dean’s Award for Teaching Excellence in 2003. He received the Berkeley’s Earl F. Cheit Award for Excellence in Teaching, Honorable Mention in 2008.