UC Berkeley's: Pricing
for Profitability in the Information Age
"I am immediately putting to use the concepts taught; based on what we learned in this four day program, we will be changing our pricing methodology and expect to significantly increase our revenue."
Kevin J. Thomas,Vice President, Marketing, Intermap Technologies, Inc.

"As a product manager, effective pricing is an important aspect of my responsibility. The Haas Pricing for Profitability class provided creative insights and practical frameworks that I can apply immediately in my work. The material was compelling and the instructors made the class a delight."
Andrew Vecci, Product Marketing Manager, Wide Format Printing Systems, Océ; North America, Inc.

"The UC Berkeley Pricing For Profitability course is taught by knowledgeable professors, who are not only experts in their field, but also have great real-world experience. They led me, with other participants from diverse backgrounds, through specific pricing exercises that help me make more informed decisions on the job."
Laurel Reitman, Senior Product Manager, Adobe Systems

"Teck Ho's Pricing for Profitability is an essential course for every leader responsible for the performance of their enterprise, division, or group. This isn't text-book learning; it's a roll up your sleeves, and let's put this to work approach that really helped my ability to translate course learnings into strategy and tactics my firm can deploy. I can't imagine a course yielding a higher ROI than this."
Murray Innes, Manager, Mobile Augers &; Research Ltd.
