UC Berkeley's: Product Management
Translating Market Opportunities into Profitability
Location
Berkeley Center for Executive Development
Haas School of Business
University of California, Berkeley
2220 Piedmont Avenue, S-480
Berkeley, California, 94720-1900
Maps
- Where Berkeley is in the San Francisco Bay Area
- Where Haas is on the UC Berkeley Campus
- Haas School Facilities
Hotel Reservations: Recommended Hotel
We have made arrangements at the Hotel Durant, which is within walking distance of the school. Please reference the UC Berkeley Executive Education Center and the specific name of your program to take advantage of the special $134 / night rate. Hotel Durant, 2600 Durant Avenue, Berkeley, CA 94704 - (510) 845-8981
Other Suggested Area Hotels
- Doubletree Berkeley Marina – (510)-548-7920
200 Marina Blvd., Berkeley, CA, 94710 - Claremont Resort - (510) 665-1021
2829 Claremont Ave, Berkeley, CA 94705 - Woodfin Hotel - (510) 601-5880
5800 Shellmound Street, Emeryville, CA 94608
Restaurants
- Adagia Restaurant is an upscale, but reasonable restaurant, featuring California-Mediterranean cuisine made with organic and sustainably grown ingredients from local farms. Outdoor seating available. 2700 Bancroft Way, Berkeley, CA 94704 - (510) 647-2300
- Henry’s is a Berkeley pub with good American food and a great location right near campus. Henry’s is in the Durant Hotel. 2600 Durant Ave, Berkeley, CA 94704 - (510) 809-4132
- Chez Panisse: From the beginning, Alice Waters and her partners tried to do things the way they would like them done at a dinner party at home. The restaurant, located downstairs, is open for dinner Monday through Saturday, by reservation (far in advance) only. The Café at Chez Panisse, located upstairs, offers a moderately priced à la carte menu for both lunch and dinner. 1517 Shattuck Ave, Berkeley, CA 94709 - (510) 548-5525
Public Transportation
- Bay Area Rapid Transit (BART): Trains operate from Fremont, Richmond, Bay Point/Concord and San Francisco/Daly City and include service to San Francisco International Airport. The Berkeley BART station is 1-1/2 blocks west of the Berkeley campus and about 1 mile from the Haas School of Businesses. Shuttles run from BART to Haas every 20 minutes.
- AC Transit bus service provides transportation for commuters to and from San Francisco and throughout Alameda and Western Contra Costa County. There are several AC bus lines that come near the campus area such as lines: #65; #52; #51; #43; #40; #15; #9; U and F.
Airports and Distances
- San Francisco International (SFO) - 25 miles, about 40 minutes
- Oakland International (OAK) - 15 miles, about 30 minutes
- San Jose International (SJC) - 45 miles, about 70 minutes
Sights to See
- Telegraph Avenue: Since the 1960s, the street vendors of Telegraph Ave. have been fixtures here.
- College Avenue: This street stretches from deep within Berkeley to Oakland, and along this bustling boulevard numerous restaurants, boutiques, cafes, and much more are waiting for your enjoyment.
- Claremont Canyon Regional Preserve: This East Bay woodland canyon offers great panoramic views of the Bay Area. Stonewall Rd & Claremont Ave, Berkeley, CA 94705 - (510) 562 7275
- Greek Theater: Built at the turn of the 20th century, this theater has played host not only to the University 's graduation ceremonies, but has also been one of the premier venues in the city for live shows, and one of the only under the open sky. Gayley Road, Berkeley, CA 94704 - (510) 642 9988
Places to Exercise
- List of running trails
- UC Berkeley Recreational Sports Facility has a $10 Day Pass available. This pass allows use of all the facilities and group exercise classes for one day. Valid photo ID required. 2301 Bancroft Way, Berkeley, CA 94720 – (510) 642.6400
- 24 Hour Fitness: Full-service gym offers weights, cardio equipment, sauna, steam room, classes and personal training, open for most hours of the day. 2072 Addison St, Berkeley, CA 94704 - (510) 548-0497
Dates
(To register for individual modules, click here)
- Module 1: Strategic Planning: $3,000
- Module 2:Product Management Execution: $3,000
- Module 3: Marketing your Product: $2,000
- Full 5-Day Course: $5,995 (Savings of $2,005)
- Corporate Offer: 2nd person from a company 1/2 price or $4,496 per person
Contact Us
Bart Decker
bsd@haas.berkeley.edu
510-642-9167
Kim Fisher
kim@galimagroup.com
415-637-4913

