UC Berkeley's: Product Management

Translating Market Opportunities into Profitability

	Topic	Time	Faculty
Module 1: Strategic Planning
Day 1	Product Management Course Introduction	9:00AM - 9:30AM	Sara Beckman, MS, PhD Kim Fisher, MBA
	Corporate and Product Strategy	9:30AM - 12:30PM	PauTiffany, MBA, PhD
	Lunch	12:30PM - 1:30PM
	Pricing Strategy	1:30PM - 5:00PM	Randy Bucklin, MS, PhD
Day 2	Product Portfolio Planning	9:00AM - 12:00PM	Sara Beckman, MS, PhD
	Lunch	12:00PM - 1:00PM
	Product Line Design	1:00PM - 4:00PM	Ganesh Iyer, MS, PhD
	Product Road Maps	4:00PM - 5:30PM	Rich Mironov, MBA
Module 2: Product Management Execution
Day 3	Negotiations for Product Managers	9:00AM - 12:00PM	Holly Schroth, MA, PhD
	Lunch Session - Management Exercise	12:00PM - 1:30PM	Jane Creech, MA
	Leading Teams	1:30PM - 3:00PM	Jane Creech, MA
	Managing without Authority	3:30PM - 5:00PM	Homa Bahrami, MBA, PhD
Day 4	Customer Focused Design	9:00AM - 12:30PM	Sara Beckman, MS, PhD
	Lunch Session - New Product Design	12:30PM - 1:30PM	Sara Beckman, MS, PhD
	Market Research	1:30PM - 5:00PM	Priya Raghubir, MBA, PhD
Module 3: Product Launch
Day 5	Creating Superior Value Propositions	9:00AM - 12:30PM	Rashi Glazer, MBA, PhD
	Lunch	12:30PM - 1:30PM
	Competitive Advantage in Smart Markets	1:30PM - 5:00PM	Rashi Glazer, MBA, PhD