Testimonials

"UC Berkeley has the most valuable and complete Product Management program I have ever attended. The quality of the educators is simply amazing and the topics are extremely relevant to my responsibilities."

Eric Fournier, Sr. Product Manager, Watt Stopper/Legrand

"The UC Berkeley Product Managment Program provided me with new approaches to product strategy and market research which I immediately and successfully used on a product launch in progress."

Kiran Ghodgaonkar, Senior Product Manager Nortel

"Like my MBA on speed. It condensed everything I need to know for my job into just one actionable week"

Kimberly Sauceda, Product Manager, Plantronics

"I would recommend this course to any executive, technical or business line manager that has a stake in the company's product position and growth."

Duane Dopkin, Senior VP Technology, Paradigm

"The faculty leading this course were fantastic. They provided tactical, useable information while also providing strategic, cutting-edge best practices from their research."

Avi Gupta, Director of Marketing, Mentor Graphics Corporation

"I've already recommended this program to many other product managers at Yahoo! Inc. The UC Berkeley Product Management program presents a clear overview of the role of a Product Manager and then dives into the details to provide useable, relevant tools."

Martin Price, Sr Manager, Product Management, Yahoo! Inc.

"The Haas School's Product Management program is an excellent, concise overview of product management practices in the real world. The program has clearly shown me ways to increase our competitive advantage as we build new products."

Land du Pont, Executive Director of Content and Product, Conde Nast

"The UC Berkeley Product Management program is perfect for any product manager that is looking to elevate their work to the next level. The program's highly experienced faculty covers all aspects of product management and more importantly focuses on methods and techniques that can be applied immediately to your daily work."

David De Angelo, Manager, Product Management, Sterling Testing Systems

"Within a few days of returning from the UC Berkeley Product Management program, I used my new product portfolio management skills to align our company's product development with our profitability goals. The program provided immediate benefit and impact to our business."

Matthew Carter, Director of Marketing, Volterra Semiconductor Corporation

"This is the first program I have participated in that addressed exactly what I do as a product management leader in a technology firm. From pricing and negotiations to managing without authority, this program exceeded all my expectations. The results: I received a promotion and my company improved margins and sales."

Brett O. Theiss, Director, Product Management, Earthlink Network, Inc.

"The UC Berkeley course is about applying common sense principles and approaches to the Product Management discipline. It is a refreshing look at what really matters - and how to make that happen"

Benjamin Akin, Product Manager, AMI Semiconductor

"My whole career has been focused on the art of launching new products into emerging markets. The practical tools and conceptual insights I was exposed to at the Haas Product Management program extend my skills, and provide me with perspectives and processes I have already deployed in my team. We are all operating at the next level of leadership and effectiveness as a result."

Steve Brown, Director of Enterprise Verification Marketing, Cadence Design Systems

"The UC Berkeley Product Management program, particularly the sessions on pricing and positioning, was of tremendous help during the launch of my new product. The program was amazing in all aspects, content, presentation and overall organization, and I am recommending it to everybody, inside and outside my company."

Silja Yates, Product Manager – Integrated Systems, Velocity 11

"The Product Management program at UC Berkeley was the most practical business course I have ever attended. It provided ideas that I can actually carry out in the real business environment."

Yiwen Huang, Senior Product Manager, Sybase, Inc.

"Sun has been one of the finest training grounds for a Product Manager, but the new ideas taught in the Haas School of Business Executive Education Product Management Program have driven us towards a totally re-engineered solution for our next release."

Miha Ahronovitz, Line Product Manager, Sun Microsystems

"I highly recommend this course for anybody who wants to completely understand product management."

Jonathan Schimmel, Manager, Customer Operations, Bio-Rad Laboratories

"The Product Management program at the Haas School of Business provided me with invaluable, tangible skills that I have already been able to apply to my business. Just two weeks after the program end, I've already put to use reference pricing techniques, new methods of maintaining contact with our customers, and have modeled the Southwest and Ikea examples of how to put strategy into action."

John Pierce, Senior Product Marketing Manager, Cadence Design Systems

"I loved the way the UC Berkeley Product Management program combined business theory with absolutely practical material I now use day to day at work. I brought back notes for my team and we immediately used ethnographic market segmentation techniques in market research for a new product."

Bryan Bleil, Senior Director of Product Development, LeapFrog

"I've been coming to Executive Education classes at the Haas School of Business for several years. I credit the Product Management program, and other Haas programs, for helping me grow Z Microsystems 5x since I began"

Jack Wade, CEO, Z Microsystems

"Attending the Haas Product Management program was a true joy and I use the strategies I learned there literally daily. The icing on the cake was having access to the same top-notch faculty and lecturers that teach in the Haas MBA program."

Matt Mizenko, Senior Program Manager, Product Marketing, Multimedia Experiences, Nokia

"Professor Raghubir went well beyond my expectations helping me with my company's actual data. With her help, and with the methods I learned in the UC Berkeley Market Research class, I was able to take existing data to segment my market and create new marketing opportunities for PayCycle"

Garret Seevers, Director of Marketing, PayCycle

"The Market Research program at the UC Berkeley Center for Executive Development provided information that was not only relevant, but very timely and immediately applicable. Learning which Market Research tools to use for each product and marketing decision has already helped me in my role at Dolby"

Nicholas Kim, Sr. Manager- Brand Strategy, Dolby Laboratories

"The UC Berkeley Market Research program was the most valuable executive education course I've taken. The instructors were compelling and the material was practical. I began applying what I had learned immediately. I've been quoting Professor Glazer's remarks on "Smart Markets" to anyone who will listen"

Dan Tienes, Director of Product Management, TALX

"I've had the opportunity to take a few research courses at some pretty esteemed universities over the last few years. I can say without hesitation that the UC Berkeley Market Research course was far and away the most valuable for me."

Meredith Giske, Relational Branding Manager, New Belgium Brewing Company

"The Market Research course at UC Berkeley was a huge asset to my company and to me personally –I was able to share surveying and backward research techniques with multiple departments in my company. As a result, we are now designing products with more of a customer focus."

Jennifer Buck, Director of Marketing, Emmi Solutions

"As we're applying the concepts of lifetime customer value from the UC Berkeley Market Research class, I'm confident that my company will be generating more sustainable profit through effective understanding and management of our current customer base."

Tim Thai, Business Analyst, Varian Medical Systems

"For the price you pay, the wealth of information brought by the instructors in the Market Research program is astounding. I learned proven methodologies to create products and solutions of value to my clients… And the food was fantastic!"

Lori Morgan, Solutions Product Manager, Dimension Data

"You must take this class if you plan to do any market research! Since attendance is limited to an intimate group, you receive personalized attention and a wealth of pertinent information from each of the instructors."

Kamni Vijay, Marketing Manager, Bio-Rad Laboratories

"The Market Research class at UC Berkeley reinforced that market research is critical in every stage of the product life cycle. It also gave me a great overview so I can work with our Market Research department more effectively."

Charles Martin, Marketing Manager, Bio-Rad Laboratories

"I am immediately putting to use the concepts taught; based on what we learned in this four day program, we will be changing our pricing methodology and expect to significantly increase our revenue."

Kevin J. Thomas,Vice President, Marketing, Intermap Technologies, Inc.

"As a product manager, effective pricing is an important aspect of my responsibility. The Haas Pricing for Profitability class provided creative insights and practical frameworks that I can apply immediately in my work. The material was compelling and the instructors made the class a delight."

Andrew Vecci, Product Marketing Manager, Wide Format Printing Systems, Océ; North America, Inc.

"The UC Berkeley Pricing For Profitability course is taught by knowledgeable professors, who are not only experts in their field, but also have great real-world experience. They led me, with other participants from diverse backgrounds, through specific pricing exercises that help me make more informed decisions on the job."

Laurel Reitman, Senior Product Manager, Adobe Systems

"Teck Ho's Pricing for Profitability is an essential course for every leader responsible for the performance of their enterprise, division, or group. This isn't text-book learning; it's a roll up your sleeves, and let's put this to work approach that really helped my ability to translate course learnings into strategy and tactics my firm can deploy. I can't imagine a course yielding a higher ROI than this."

Murray Innes, Manager, Mobile Augers &; Research Ltd.

"As someone who negotiates in purchasing real estate in the SF Bay Area and Seattle, I deal with a wide range of sellers from institutional to mom and pop and everything in between. I found that my negotiation skills were much improved across the spectrum after taking this course."

Mike Kim, Director of Acquisitions, BRE Properties, Inc.

"The Haas Negotiations program provides an excellent mix of classroom theory and simulation-based training. I would recommend it to anyone who needs to negotiate in their job."

Josh Shinoff, Senior Manager of Licensing, Strategy &; Business Development, Applied Biosystem

"I was extremely pleased with the value I received at the negotiations course at the UC Berkeley Center for Executive Development. I left this program with what I needed for immediate results and a new found confidence in negotiations."

Steve Carn., Sr. Manager, Yahoo!

"I can think of no institution better for your continued learning than the Berkeley Center for Executive Development. Whether you're a Fortune 50 CEO, or a videogame creator, your attitudes and understandings of markets, organizations, and consumers will be profoundly affected by the guidance of the Haas School faculty."

Scott Foe, Videogame Creator

"The UC Berkeley Center for Executive Development's negotiations course is well structured and engaging. The entire program is relevant and very well thought through, and the active role playing was very helpful in learning how to negotiate with more structure."

Chris Talbot, Senior Director, Strategic Licensing Group

"Innovative content, outstanding presentation and experienced senior-level peers created a high value course that I will definitely recommend to my colleagues."

Shaun Braun, Director of Development, Oracle Corporation

"We have been able to experience quick value and return on our investment in the negotiations class taught at UC Berkeley. Immediately after the course (and thanks to it), we closed an opportunity over a quarter million dollars at a price point very close to our aspiration point."

Eric Ruud, Senior Vice President of Sales, Sabrix

"Our meetings are big and managing the agenda is usually an exercise in herding cats. After attending the UC Berkeley Negotiations program, I was able to finally have a meeting that focused more on product than on process."

Rainer Hoenicke, Deputy Director, San Francisco Estuary Institute

"The week I attended the UC Berkeley Negotiation program I was on the verge of losing a big internal deal. The day after Holly Schroth's class, I went into a meeting with my customer and not only closed the deal, I built the foundation for a great long-term relationship."

Andy Smith, Vice President of Corporate IT, McKesson Corporation

"The Negotiations Program offered by UC Berkeley's Center for Executive Education has given me new insights into my personal style that has enabled me to leverage my own strengths and weaknesses to be a more effective negotiator."

Murray Phimester, CFO, Mendel Biotechnology

"Professor Holly Schroth was fantastic at imparting real world, practical experience in the UC Berkeley Negotiation program. I have already much improved my negotiation outcomes by going into meetings prepared with my target, aspiration, and resistance points"

Scott Sullivan, IT Project Manager, Contra Costa County

"The UC Berkeley Negotiations course does a great job in providing relevant training and hands on practice. I am confident that applying what I learned in class will help lead to significant business results."

Byron Tatsumi, Director, Strategic Sourcing, Charles Schwab

"I would strongly recommend this program to anyone who negotiates as part of their job including seasoned negotiators who would like to learn fresh approaches."

Jade Boneff-Walsh, Global Vice President, Strategic Alliances, Entrepreneurs' Organization

"The UC Berkeley Negotiations program teaches best practices in negotiations and you remember them well after trying them out in well structured, role playing, breakout sessions."

Jaydan D. Tait, Senior Development Manager, Grosvenor Americas

"Since taking the UC Berkeley Negotiations course, my confidence level in negotiations has increased, and I’m more conscious of doing the right research before starting conversations. This course is very user-friendly and practical."

Brandy Christensen, Associate, Shartsis Friese LLP

"Professor Holly Schroth is as talented a teacher as you will come across at any level of education. Her Negotiations Program offered by UC Berkeley’s Center for Executive Education has improved my ability to successfully compete in my business environment. I would recommend this class to anyone in any line of work."

Jonathan Carr, Development Manager, Grosvenor Americas

"A very engaging, highly dynamic program with great interaction and feedback from colleagues. I had been on the right path, but this program gave me a better idea of why or why not I was successful in my negotiations in the past. Phenomenal!"

Candia Brown, Business Manager, Applied Biosystems