UC Berkeley's: Product Management Course

Translating Market Opportunities into Profitability

The UC Berkeley Product Management course teaches critical business skills and a strategic framework for superior Product Management that will drive companies to new levels of profitability. Designed for product managers and executives interfacing with product management, this intensive 5-day course delivers a powerful knowledge mix across the product life cycle including strategic planning, product management execution, and product launch.

Product Management Course Benefits

During this program, participants will develop the skills to:

• Determine the most effective methods for obtaining and integrating market feedback to drive corporate and product decisions, including both one-off and recurrent research studies
• Appropriately allocate resources among products
• Prepare a meaningful business case
• Construct product road maps
• Write effective market and product requirements documents
• Choose the most appropriate product prototyping and testing methodology
• Develop a top-notch launch plan
• Optimize the marketing mix

Learn from the Best in the Business and Build a Valuable Network

The program brings together top faculty from the Haas School of Business at UC Berkeley with Product Managers of some of the world's most successful products.  All graduates get a UC Berkeley Certificate and an invitation to join our UC Berkeley Product Management alumni LinkedIn network.

Who Should Attend the UC Berkeley Product Management Course?

Product Managers, Directors, and Vice Presidents of Product Management, Engineers looking to move into or interfacing with Product Management Strategic planners, VP's, and others who manage product portfolios and corporate strategy.